Accurate heat and health monitoring
you can trust.

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Profitability & Business Sustainability

Our Heat & Health Monitoring solution supports dairy farmers looking to maximise their breeding programme and minimise treatment costs.

Tru-Test Active Ear Tags and Active Collar Tags deliver world-class precision in heat detection to optimise mating and insemination, and health monitoring to provide early warning on looming health issues.

We are by your side, 24x7

Accurate, reliable measurements and timely, easy-to-understand intelligence are delivered to your fingertips with the Datamars Livestock Live app.

Receive timely and reliable data alerts in the dairy, or via any mobile device, giving you accurate heat and health detection for peace of mind. 

Insights tailored to your farm

Tru-Test Active Ear Tags and Active Collar Tags improve the efficiency of farm breeding programs, making it the most accurate heat detection product on the market today.

​We use a multi-metric analysis on each individual cow’s behaviour to enable more accurate and timely heat detection.

Your 24x7 Herd Health Sentinel

Identifying and monitoring health conditions and disease at an early stage is important, as evidence shows that health and reproductive performance are closely linked.

We monitor the reproductive and general health of the animal, sending an alert to the farmer's phone when there's negative variance on normal activity.

Leveraging the latest technology


Like all Tru-Test solutions, Active Tags and Collars are grounded on accurate, reliable measurements to streamline activity and deliver timely, easy-to-understand intelligence straight to the fingertips of producers.
 

  • Advanced computational and machine learning methods  provide accurate heat and health insights
  • On-heat detection, in-calf, top and bottom performers shows you how animals are performing
  • Automatically receive heat information as cows come into a 500 metre range of the data gateway (mounted at the dairy shed/site)
  • Instantly share your animal data with an unlimited number of staff, vets or consultants without attaching files to emails
  • Access animal data from almost anywhere (with an internet connection) via Datamars Livestock Live, a cloud-based program 
  • Compatible with Auto-drafters

How it works:

 
We take care of the monitoring stress, so you and your staff can rest & recharge with peace of mind.
1. Five cow behaviours are tracked based on cow position (standing and laying down) and state (ruminating, feeding, resting)
2. Individual cow behaviour is recorded 24/7 and linked to each animal’s EID tag.
3. Data is automatically uploaded to Datamars Livestock Live any time an animal is within 300 -500 metres of the dairy via a data gateway mounted at the dairy shed.
4. Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.
5. Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your on-heat data is accessible from any device with an internet connection.
6. All behaviour data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.

Training and support at every step

Once you have purchased our Tru-Test Active Tags, we're with you every step of the way.

​We'll partner with you to improve your business outcomes, helping you to integrate the technology into your business.

​Whether your needs are simple or more complex, our support team are there when you need us, from getting started to maximising the use of your solution, including integration with your chosen herd management system.

​You'll receive support from our trusted expert service and support specialists.

​Additionally, our 24/7 online Help Centre gives you answers to your questions when you need it, no matter where you are.

​support.livestock.datamars.com

A 60 year legacy

Tru-Test has a longstanding reputation of delivering accurate performance data with over 60 years of bringing dairy and livestock innovations to market.

We have a world-class reputation for developing rugged reliable hardware and world-class smart technology for better farm decision-making and on-farm profitability.

Like all Tru-Test solutions, Tru-Test Active Tag  automated heat monitoring is backed by extensive global trials across pasture and barn operations, utilising leading machine learning algorithms.